Brand + Web
Luma Skincare
The Challenge
Launching a new skincare line into a crowded market with no brand equity. Needed to look premium from day one without a premium budget.
The Solution
Soft, editorial brand identity with a cream and forest green palette. Shopify build with a custom theme, ingredient education pages, and influencer landing pages.
“Sold out first product run in 11 days. Featured in two beauty publications within the first month of launch.”
